The Esperance Tourism Signage Strategy has been Endorsed by Council and will now be rolled out within operational timelines and budget.

Further information here: Operational Plans » Shire of Esperance

This project is guided by community input through the Esperance Tourism Strategy and the Council Plan.

Community Direction

Esperance Tourism Strategy Strategic Priority 3.11

• Development and implementation of a comprehensive Tourism Signage Strategy to address entry, directional and wayfinding signage. Work with Streetscape Committee to support strategy outcomes. A particular focus on entry signage is required once the branding and positioning of Esperance has been developed. Indigenous names and creation stories should also be considered.

Council Plan 13.2 Improve tourism, infrastructure, services and experiences.

(5) - Develop wayfinding and interpretive tourism signage.