Help Shape Esperance's Tourism & Pedestrian Wayfinding Signage Strategy!

We're excited to be working with Wayfound to develop a new tourism wayfinding and signage strategy for the Shire of Esperance. Our goal is to make sure all our signs are clear, safe, and engaging, helping visitors enjoy their journey and connect more deeply with our beautiful region.

This project is guided by the community through the Esperance Tourism Strategy and the Council Plan.

We believe that community input is crucial, especially from those involved in tourism and local businesses. Your feedback will play a big part in shaping our final recommendations.

Please take a moment to share your thoughts by filling out the survey below. It only takes about 2 minutes, and every response helps us create a better strategy for everyone.

Survey closes: 6 April 2025

Community Direction

Esperance Tourism Strategy Strategic Priority 3.11

• Development and implementation of a comprehensive Tourism Signage Strategy to address entry, directional and wayfinding signage. Work with Streetscape Committee to support strategy outcomes. A particular focus on entry signage is required once the branding and positioning of Esperance has been developed. Indigenous names and creation stories should also be considered.

Council Plan 13.2 Improve tourism, infrastructure, services and experiences.

(5) - Develop wayfinding and interpretive tourism signage.