We’re excited to be partnering with Wayfound to develop a new Tourism Wayfinding and Signage Strategy for the Shire of Esperance. This initiative aims to ensure that all signage is:
- Clear
- Safe
- Engaging
Our goal is to help visitors enjoy their journey and connect more deeply with our beautiful region.
Project Highlights
- ✅ Draft Signage Strategy Submitted
Includes an implementation schedule with low, medium, and high-priority recommendations. - ✅ Signage Audit Completed
Approximately 480 signs were reviewed, with recommendations to improve, update, or remove existing tourism signage.
Once reports are completed, they will be presented to Council for endorsement.
This project is guided by community input through the Esperance Tourism Strategy and the Council Plan.
Community Direction
Esperance Tourism Strategy Strategic Priority 3.11
- Development and implementation of a comprehensive Tourism Signage Strategy to address entry, directional and wayfinding signage. Work with Streetscape Committee to support strategy outcomes. A particular focus on entry signage is required once the branding and positioning of Esperance has been developed. Indigenous names and creation stories should also be considered.
Council Plan 13.2 Improve tourism, infrastructure, services and experiences.
(5) - Develop wayfinding and interpretive tourism signage.
